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August 24, 2026

Ad Volume, Repetition, and Length Are the Largest Drivers of Ad Disengagement

Methodology

Data is from the August 2026 Attest "2026 US Media Consumption Report." 1,000 US adults ages 18-66 were surveyed online during June 2026. The sample was nationally representative of US working-age adults by age and gender.

Featured In

TV’s attention gap makes smarter frequency and creative variety essential Reddit helps advertisers test whether longer video views pay off

Sources

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Chart Title

Ad Volume, Repetition, and Length Are the Largest Drivers of Ad Disengagement

Publication Date

August 24, 2026

Sources

Featured In

TV’s attention gap makes smarter frequency and creative variety essential Reddit helps advertisers test whether longer video views pay off

Topics

Consumer Attitudes on Marketing Creative Advertising United States

Ad Volume, Repetition, and Length Are the Largest Drivers of Ad Disengagement | EMARKETER