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August 6, 2026

Average Shift in Food Spending by Active US GLP-1 Users Since Starting Medication, by Category, April 2026

Methodology

Data is from the August 2026 BCG report titled "The Unexpected Ways GLP-1s Are Transforming Consumer Behavior." 1,882 US adult GLP-1 users ages 18–70 were surveyed online during April 2026.

Featured In

GLP-1 use affects the habits of the entire household Protein leads GLP-1 favorites, but added nutrition and flavor broaden brand appeal

Sources

Boston Consulting Group (BCG)

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Chart Title

Average Shift in Food Spending by Active US GLP-1 Users Since Starting Medication, by Category, April 2026

Publication Date

August 6, 2026

Sources

Boston Consulting Group (BCG)

Featured In

GLP-1 use affects the habits of the entire household Protein leads GLP-1 favorites, but added nutrition and flavor broaden brand appeal

Topics

Consumer Behavior Groceries & Consumer Products (CPG)Food & Beverage Health United States