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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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July 1, 2026

Sub OTT Streaming Is the Most Popular in Canada and the US, but Penetration Is High in Many Countries

Featured In

Worldwide Subscription OTT Viewers 2026 H2 Update

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Chart Title

Sub OTT Streaming Is the Most Popular in Canada and the US, but Penetration Is High in Many Countries

Publication Date

July 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Worldwide Subscription OTT Viewers 2026 H2 Update

Topics

Video-on-Demand (VOD)

Worldwide

Canada United States France United Kingdom Australia Spain China Germany Mexico South Korea