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May 11, 2026
While Cash Dominates Gen Alpha Spending, Digital Wallets Gain Ground Among Ages 13-14
Methodology
Data is from the May 2026 PwC report titled "Generation Alpha Survey 2026: The Youngest Chief Influence Officers." 1,004 children ages 7-14 and 1,009 parents of children in that age range from the US were surveyed during January 29-February 13, 2026. All participating children lived in the same household as a parent or legal guardian who first provided consent.Featured In
Payment Trends H2 2026Sources
Chart Title
While Cash Dominates Gen Alpha Spending, Digital Wallets Gain Ground Among Ages 13-14Publication Date
May 11, 2026