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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 17, 2026

Extent to Which US Marketers Feel that the Rise of AI-Driven Discovery Has Reduced Confidence in Their Current Attribution Model, April 2026, (% of respondents)

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Chart Title

Extent to Which US Marketers Feel that the Rise of AI-Driven Discovery Has Reduced Confidence in Their Current Attribution Model, April 2026, (% of respondents)

Publication Date

June 17, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Artificial Intelligence (AI)Marketing Measurement Surveys United States