Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

October 7, 2025

Retail Media Is Continuing Its Rapid Rise and Will Surpass €20 Billion This Year, (retail media ad spending in Europe in billions and % change, 2021-2028)

Featured In

The State of Retail Media Advertising in Europe 2026

Sources

Interactive Advertising Bureau Europe (IAB Europe)

Share

Chart Title

Retail Media Is Continuing Its Rapid Rise and Will Surpass €20 Billion This Year, (retail media ad spending in Europe in billions and % change, 2021-2028)

Publication Date

October 7, 2025

Sources

Interactive Advertising Bureau Europe (IAB Europe)

Featured In

The State of Retail Media Advertising in Europe 2026

Topics

Retail Media Digital Advertising

Europe

Retail Media Is Continuing Its Rapid Rise and Will Surpass €20 Billion This Year, (retail media ad spending in Europe in billions and % change, 2021-2028) | EMARKETER