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See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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October 1, 2025

More Than 1 in 3 Gen Zers Are Interested in Switching Banking Providers in the Next Year

Description

7.8% of Gen Zers would switch banks if it weren't "too much work"

Featured In

Financial Institutions’ Guide to Gen Zers 2026 Banks’ retention challenge is proving they can make customers’ money work harder

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Chart Title

More Than 1 in 3 Gen Zers Are Interested in Switching Banking Providers in the Next Year

Publication Date

October 1, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Financial Institutions’ Guide to Gen Zers 2026 Banks’ retention challenge is proving they can make customers’ money work harder

Topics

Banking Business Strategies & Trends United States

More Than 1 in 3 Gen Zers Are Interested in Switching Banking Providers in the Next Year | EMARKETER