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March 31, 2026
Day 2 App Activation Rate in North America, By Industry, Q1 2026
Methodology
Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category + region cohorts with more than 5,000,000 monthly active users. That group includes approximately 1.1B devices across 11 categories. The data includes information collected monthly. Benchmarks are based on an average by quarter for each category + region cohort. Sample size among categories & regions may vary. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.Chart Title
Day 2 App Activation Rate in North America, By Industry, Q1 2026Publication Date
March 31, 2026