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January 15, 2026

Consumers Want Advertisers to Disclose AI-Generated Video More Than Any Other Medium

Methodology

Data is from the January 2026 Interactive Advertising Bureau (IAB) and Sonata Insights report titled "The AI Ad Gap Widens." 505 US consumers ages 16-43 were surveyed during October 2025-January 2026. 150 respondents were Gen Z (ages 16-27) and 150 were millennials (ages 28-43). In addition, 104 US advertising executives at companies with annual media spend of at least $1 million were also surveyed.

Featured In

YouTube’s automatic AI labels test creator, advertiser trust as AI content floods feeds AI in ads isn’t the problem for most consumers—lack of disclosure is Disney prepares to launch tool for AI-generated TV ads Meta’s AI disclosure pact will reel in AI slop—and AI in advertising

Sources

Interactive Advertising Bureau (IAB)

Sonata Insights

Share

Chart Title

Consumers Want Advertisers to Disclose AI-Generated Video More Than Any Other Medium

Publication Date

January 15, 2026

Sources

Interactive Advertising Bureau (IAB)

Sonata Insights

Featured In

YouTube’s automatic AI labels test creator, advertiser trust as AI content floods feeds AI in ads isn’t the problem for most consumers—lack of disclosure is Disney prepares to launch tool for AI-generated TV ads Meta’s AI disclosure pact will reel in AI slop—and AI in advertising

Topics

Artificial Intelligence (AI)Consumer Attitudes on Marketing Creative Advertising United States