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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 20, 2026

Outcome Metric Trusted Most to Guide or Defend Budget Allocation According to US Brand and Agency Marketers, March 2026

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The Trade Desk expands brand lift measurement to unify global campaign performance

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Chart Title

Outcome Metric Trusted Most to Guide or Defend Budget Allocation According to US Brand and Agency Marketers, March 2026

Publication Date

May 20, 2026

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Featured In

The Trade Desk expands brand lift measurement to unify global campaign performance

Topics

Marketing Measurement Surveys United States

Outcome Metric Trusted Most to Guide or Defend Budget Allocation According to US Brand and Agency Marketers, March 2026 | EMARKETER