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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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April 11, 2026

TikTok Tops US Gen Zers' List of Favorite Social Media Platforms

Featured In

TikTok expands AI ad stack to defend its edge in social

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Chart Title

TikTok Tops US Gen Zers' List of Favorite Social Media Platforms

Publication Date

April 11, 2026

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Source information is only available to PRO subscribers.

Featured In

TikTok expands AI ad stack to defend its edge in social

Topics

Generation Z Social Media Usage United States