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March 27, 2026
Marketers Value MMM, but Organizations Struggle to Act Effectively on Its Insights
Methodology
Data is from the March 2025 Harvard Business Review report titled “Bridging the Marketing Mix Modeling Actionability Gap" sponsored by Google. 547 marketers worldwide who are familiar with their organization's use of MMM were surveyed online during September-October 2025.Featured In
Media Mix Modeling Trends 2026Chart Title
Marketers Value MMM, but Organizations Struggle to Act Effectively on Its InsightsPublication Date
March 27, 2026