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April 1, 2026

Industry KPIs: US Video Ad CPM, by Select Industry, Q4 2025

Methodology

BIScience’s data is derived from an innovative hybrid model powered by AI-driven algorithms that statistically sample the online digital ecosystem. It was collected and analyzed from January 1, 2025 to December 31, 2025. This approach combines insights from both human and virtual panels to create a robust market survey methodology. The analysis focuses on ad costs, impressions, and CPM. BIScience’s digital ecosystem includes various ad-selling platforms, such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels.

Featured In

Advertisers pay the most to run video ads alongside the news

Sources

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Chart Title

Industry KPIs: US Video Ad CPM, by Select Industry, Q4 2025

Publication Date

April 1, 2026

Sources

Featured In

Advertisers pay the most to run video ads alongside the news

Topics

Advertising Performance Metrics Video Advertising Cost per Thousand (CPM)Travel United States