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December 1, 2025
US Smartphone Second-Screen Users Will Near 217 Million This Year, (millions of US smartphone second-screen users and % of population, 2022-2027 (redacted))
Note
Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
US Smartphone Second-Screen Users Will Near 217 Million This Year, (millions of US smartphone second-screen users and % of population, 2022-2027 (redacted))
US Smartphone Second-Screen Users Will Near 217 Million This Year, (millions of US smartphone second-screen users and % of population, 2022-2027 (redacted)) | EMARKETER