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September 29, 2025
AI Search Is Among the Top Sources of Early B2B Brand Discovery
Methodology
Data is from the September 2025 10Fold report titled "AI-First, Buyer-Ready: the New Era of B2B Content Marketing (Part II: AI Solutions)" conducted by Sapio Research. 400 B2B marketing executives in the US and Western Europe were surveyed online during June 5-19, 2025. The margin of error is +/-4.6 percentage points at the 95% confidence level.Featured In
B2B SEO and GEO 2026Chart Title
AI Search Is Among the Top Sources of Early B2B Brand DiscoveryPublication Date
September 29, 2025