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March 18, 2026

Most Trusted Marketing Measurement Solutions Among US Senior Decision-Makers, Jan 2026, (% of respondents)

Most Trusted Marketing Measurement Solutions Among US Senior Decision-Makers, Jan 2026, (% of respondents)

Note

Respondents were asked "Which of the following‚ if any‚ are your most trusted marketing measurement solutions?" (Select up to three.)

Methodology

Data is from the March 2026 Haus report titled "2026 Marketing Decision Confidence Index." 500 US senior marketing, finance, and executive decision-makers were surveyed online during January 2026. All respondents have responsibility for paid marketing at organizations with at least $11 million in paid media budget.
Most Trusted Marketing Measurement Solutions Among US Senior Decision-Makers, Jan 2026, (% of respondents) | EMARKETER