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March 17, 2026

Sources US Gen Z Consumers Trust When Evaluating Brands, Feb 2026

Methodology

Data is from the March 2026 We Are Talker report "Gen Z Brand Credibility Study 2026." 2,000 US Gen Z adults ages 18–28 with internet access were surveyed during February 6-13, 2026. The survey was conducted online by Walr, and the sample was balanced to reflect US Gen Z internet users by gender, region, and age.

Featured In

Customer reviews are Gen Z's most trusted brand signal

Sources

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Chart Title

Sources US Gen Z Consumers Trust When Evaluating Brands, Feb 2026

Publication Date

March 17, 2026

Sources

Featured In

Customer reviews are Gen Z's most trusted brand signal

Topics

Generation Z Consumer Attitudes on Marketing United States