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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 1, 2026

Advertisers Will Spend More Than $100 Billion on Search Ads Outside of Google by 2028

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Chart Title

Advertisers Will Spend More Than $100 Billion on Search Ads Outside of Google by 2028

Publication Date

March 1, 2026

Sources

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Topics

Search Ad Spending United States

Advertisers Will Spend More Than $100 Billion on Search Ads Outside of Google by 2028 | EMARKETER