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March 16, 2026

Frustrations with Quick-Service Restaurant (QSR) Loyalty Programs According to US QSR Loyalty Members

Frustrations with Quick-Service Restaurant (QSR) Loyalty Programs According to US QSR Loyalty Members

Methodology

Data is from the March 2026 Alchemer report "2026 Quick-Service Restaurant Study: Winning the Cost-Conscious Diner." 800 U.S. adults ages 18+ who had purchased from a quick-service restaurant in the past month and were current members of at least one QSR loyalty program were surveyed during October 8-9, 2025.