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March 11, 2026
Over 2 in 5 College Sports Fans Consider Sponsorship in Their Purchase Decisions, (% of US college sports fans, on how college sports sponsorships influence their shopping behavior, Feb 2026)
Methodology
Data is from the March 2026 Big Chalk report titled "Perceptions of College Sports: Brands that Won in 2025; Opportunities in 2026." 2,575 US adults ages 18+ were surveyed online during February 12-16, 2026. Of the total sample, 1,457 met Big Chalk’s definition of college sports fan: watched or attempted to watch at least one college sporting event in 2025, and did so intentionally rather than because someone else was watching it.Chart Title
Over 2 in 5 College Sports Fans Consider Sponsorship in Their Purchase Decisions, (% of US college sports fans, on how college sports sponsorships influence their shopping behavior, Feb 2026)Publication Date
March 11, 2026