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March 9, 2026

Channels Used During Early Research Among US B2B Decision-Makers, Jan 2026, (% of respondents)

Channels Used During Early Research Among US B2B Decision-Makers, Jan 2026, (% of respondents)

Methodology

Data is from the March 2026 Reddit and SurveyMonkey report titled "The Hidden B2B Journey." 1,202 business decision-makers in the United States were surveyed during December 23, 2025–January 7, 2026. Respondents were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. The modeled error estimate for this survey is +/- 3 percentage points.