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March 9, 2026

Metrics Brands Use to Measure Incrementality Among US Retail Business Decision-Makers, Dec 2025

Methodology

Data is from the March 2026 Feedvisor report titled "2026 State of Brand Commerce." 1,000+ US retail decision-makers were surveyed online by Zogby Analytics during November-December 2025. Results from the full survey are based on a confidence interval of 95%, the margin of error is for +/- 4.4 percentage points.

Featured In

Media mix modeling tops the incrementality measurement stack for retail brands

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Chart Title

Metrics Brands Use to Measure Incrementality Among US Retail Business Decision-Makers, Dec 2025

Publication Date

March 9, 2026

Sources

Featured In

Media mix modeling tops the incrementality measurement stack for retail brands

Topics

Marketing Measurement Surveys Retail Media Advertising Performance Metrics United States