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February 1, 2026
Micro- and Nano-Influencers Will Claim Almost Half of Influencer Marketing Budgets in 2026
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. A nano-influencer is an individual with 1,000 to ... 4,999 followers; a micro-influencer is an individual with 5,000 to 19,999 followers; a mid-tier influencer is an individual with 20,000 to 99,999 followers; a macro-influencer is an individual with 100,000 to 999,999 followers; a mega-influencer is an individual with at least 1 million followers.Methodology
Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.Featured In
Creator Economy 2026Sources
Chart Title
Micro- and Nano-Influencers Will Claim Almost Half of Influencer Marketing Budgets in 2026Publication Date
February 1, 2026