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February 1, 2026
US Back-to-School Season Retail Sales, by Channel, 2022-2026
Note
Grades K-12 retail back-to-school season sales include apparel and accessories, office equipment and supplies, and computers and consumer electronics. College-bound retail back-to-school season sales include apparel and accessories, office equipment and supplies, computers and consumer electronics, ... furniture and home furnishings, health/personal care/beauty, books/music/video, and food and beverages. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.Featured In
Data Drop: Back-to-School Forecast 2026Sources
Chart Title
US Back-to-School Season Retail Sales, by Channel, 2022-2026Publication Date
February 1, 2026