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February 27, 2026
Comparative Estimates: TV Viewership of Select Major Sporting Events Worldwide, 2016-2026
Note
Figures for the Rio 2016 and Tokyo 2020 Olympic Games were from the International Olympic Committee (IOC)'s official report. Figures for the final World Cup matches in 2018 and 2022 were from the Fédération internationale de football association (FIFA)'s official report. Figures for the Super Bowl ... between 2020 and 2023 were from Nielsen, as cited in a company blog post. The Rio 2016 Olympics took place during August 5-21, 2016. The final match of the World Cup 2018 took place during July 15, 2018. FIFA Women's World Cup Final Match took place during July 7, 2019. Super Bowl 2020 took place during February 2, 2020. Super Bowl 2021 took place during February 7, 2021. Super Bowl 2022 took place during February 13, 2022. The Tokyo 2020 Olympics took place during July 23-August 8, 2022. The final match of the World Cup 2022 took place during December 18, 2022. Super Bowl 2023 took place during February 12, 2023. The FIFA Women's World Cup Final Match 2023 took place during August 20, 2023.Methodology
Viewership metrics are from each organizer's or broadcaster's official report or press release for the respective event. Data and figures represent activity tracked by each organizer or broadcaster. Broader industry metrics may vary.Chart Title
Comparative Estimates: TV Viewership of Select Major Sporting Events Worldwide, 2016-2026Publication Date
February 27, 2026