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February 24, 2026

Editing and Idea Generation Drive Creators' AI Use, While Automation and Scheduling Trails, (% of US creators, Jan 2026)

Editing and Idea Generation Drive Creators' AI Use, While Automation and Scheduling Trails, (% of US creators, Jan 2026)

Methodology

Data is from the February 2026 The Influencer Marketing Factory report "2026 Creator Economy Report." 1,000 creators ages 18-65 based in the United States were surveyed during January 2026. Survey questions marked with an asterisk (*) allowed multiple responses, so percentages are based on all respondents and can sum to more than 100%; results are reported in aggregate to ensure consistency across the dataset.