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February 24, 2026

Planned Data Activation Use Case Investments in 2026 Among Marketers Worldwide, Dec 2025

Methodology

Data is from the February 2026 Supermetrics "The 2026 Marketing Data Report." 435 marketing decision-makers from brands and agencies worldwide were surveyed online during October-December 2025. Respondents were split between SMBs (52%) and enterprises (48%), and included a mix of company types, primarily brands (63%) and agencies (34%).

Featured In

Marketers are putting personalization first on the data activation wishlist

Sources

Share

Chart Title

Planned Data Activation Use Case Investments in 2026 Among Marketers Worldwide, Dec 2025

Publication Date

February 24, 2026

Sources

Featured In

Marketers are putting personalization first on the data activation wishlist

Topics

Data Marketing Tactics

Worldwide

Planned Data Activation Use Case Investments in 2026 Among Marketers Worldwide, Dec 2025 | EMARKETER