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February 4, 2026

Ads in AI Search Results Would Undermine Trust for a Majority of Users

Methodology

Data is from a February 2026 Ipsos survey as cited in company blog. 1,085 US adults ages 18+ were surveyed online during January 27-28, 2026, as part of Ipsos' ongoing Consumer Tracker survey series. The sample was targeted to be representative of the national population, based on the US Census Bureau's 2022 American Community Survey. The credibility interval for the full sample is +/-3.6 percentage points.

Featured In

Super Bowl ad boosts Anthropic’s Claude 11%Perplexity’s retreat from ads marks a split on AI monetization models AI chatbots turn to ads as costs mount Most consumers say ads would undermine the trust they're placing in AI search results

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Chart Title

Ads in AI Search Results Would Undermine Trust for a Majority of Users

Publication Date

February 4, 2026

Sources

Featured In

Super Bowl ad boosts Anthropic’s Claude 11%Perplexity’s retreat from ads marks a split on AI monetization models AI chatbots turn to ads as costs mount Most consumers say ads would undermine the trust they're placing in AI search results

Topics

Artificial Intelligence (AI)Consumer Attitudes on Marketing United States

Ads in AI Search Results Would Undermine Trust for a Majority of Users | EMARKETER