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December 3, 2025

Creative and Content Production Are Expected to Be the Most Disrupted by AI

Creative and Content Production Are Expected to Be the Most Disrupted by AI

Methodology

Data is from the December 2025 StackAdapt report titled "The State of Programmatic Advertising 2026." 484 senior marketing professionals from the US, Canada and the UK were surveyed during October 24-November 12, 2025 by Ascend2. Respondents included brand-side marketers (64%) and agency leaders (36%), all at manager level or above, representing organizations with annual marketing budgets of $5 million USD or more.