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February 5, 2026
US Grocery Shoppers Who Trust the Quality of Private Labels as Much as Name Brands, by Product Category, Nov 2025 (% of respondents)
Methodology
Data is from the Ibotta report titled "State of Spend." 5,048 grocery shoppers were surveyed during November 13-20, 2025.Chart Title
US Grocery Shoppers Who Trust the Quality of Private Labels as Much as Name Brands, by Product Category, Nov 2025 (% of respondents)Publication Date
February 5, 2026