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October 1, 2025
Fashion Ecommerce Will Rebound Slightly in 2026 Before Tapering Off , (billions in US apparel, footwear, and accessories retail ecommerce sales, % change, and % of total category retail sales, 2023-2029 (redacted))
Note
Apparel, footwear, and accessories includes menswear, womenswear, kidswear, footwear, and accessories such as jewelry, sunglasses, and belts. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.Featured In
US Fashion Ecommerce 2026Sources
Chart Title
Fashion Ecommerce Will Rebound Slightly in 2026 Before Tapering Off , (billions in US apparel, footwear, and accessories retail ecommerce sales, % change, and % of total category retail sales, 2023-2029 (redacted))Publication Date
October 1, 2025