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September 1, 2025
Less Than One-Fourth of CMN Ad Buyers Spend $50M or More Annually
Methodology
Data is from the September 2025 EMARKETER Ad Buyer Insights Survey "Commerce Media Networks." 202 US commerce media ad buyers from brands (103) and agencies (99) were surveyed during August 26-September 10, 2025. Respondents held director-level positions or above and were involved in decision-making, knowledgeable about their organization's or client's annual commerce media ad spend, and had experience executing campaigns on at least three commerce media networks in the past 12 months.Featured In
Commerce Media Ad Buyer Insights 2026Sources
Chart Title
Less Than One-Fourth of CMN Ad Buyers Spend $50M or More AnnuallyPublication Date
September 1, 2025