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January 13, 2026
Platform-Agnostic UGC Surpassed TikTok in 2025 and Is Catching Up to Instagram, (% of total influencer marketing campaigns worldwide, by campaign platform/medium, 2025)
Methodology
Data is from the January 2026 Collabstr "2026 Influencer Marketing Report." The report analyzes data from 21,000 brand collaborations among more than 200,000 creators worldwide, collected during January-December 2025. First-party data was sourced directly from Collabstr’s influencer marketplace. Collabstr is an influencer marketing company.Chart Title
Platform-Agnostic UGC Surpassed TikTok in 2025 and Is Catching Up to Instagram, (% of total influencer marketing campaigns worldwide, by campaign platform/medium, 2025)Publication Date
January 13, 2026