Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
January 7, 2026
Influence of Children/Teens on Family Purchase Decisions According to UK/US Parents, by Category, Nov 2025, (% of respondents)
Note
Respondents were asked "As a parent, when making purchases in the following categories, what role, if any, do your 10–15-year-old children play in determining your choices?"Methodology
Data is from the January 2026 Teneo "Meet Gen Alpha: The Hidden Force Behind Over $250bn of U.S. Consumer Spending," 1,000 Gen Alpha children ages 10-15 (born between 2010 and 2024) and their parents (n=500 US, n=500 UK) were surveyed during October 29-November 3, 2025. The samples were nationally representative by geography.Chart Title
Influence of Children/Teens on Family Purchase Decisions According to UK/US Parents, by Category, Nov 2025, (% of respondents)Publication Date
January 7, 2026