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December 1, 2025
Digital's Share of Out-of-Home Ad Spending Will More Than Double Between 2016 and 2028
Description
US Digital OOH vs Traditional OOH Ad Spending 2016-2028Note
EMARKETER benchmarks its US out-of-home ad spending projections against Outdoor Advertising Association of America (OAAA) data, for which the last full year measured was 2017.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
Out-of-Home Forecast and Trends 2026Sources
Chart Title
Digital's Share of Out-of-Home Ad Spending Will More Than Double Between 2016 and 2028Publication Date
December 1, 2025