Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

December 3, 2025

Areas Where Marketers in the UK and North America Expect Marketing/Advertising Tech Stack to Be Most Disrupted by AI, Nov 2025

Areas Where Marketers in the UK and North America Expect Marketing/Advertising Tech Stack to Be Most Disrupted by AI, Nov 2025

Note

Respondents were asked "Which area of the marketing/advertising tech stack do you expect to be most disrupted by AI in the next 2–3 years?”

Methodology

Data is from the December 2025 StackAdapt report titled "The State of Programmatic Advertising 2026." 484 senior marketing professionals from the US, Canada, and the UK were surveyed during October 24-November 12, 2025 by Ascend2. Respondents included brand-side marketers (64%) and agency leaders (36%), all at manager level or above, representing organizations with annual marketing budgets of $5 million USD or more.