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December 3, 2025
Areas Where Marketers in the UK and North America Expect Marketing/Advertising Tech Stack to Be Most Disrupted by AI, Nov 2025
Note
Respondents were asked "Which area of the marketing/advertising tech stack do you expect to be most disrupted by AI in the next 2–3 years?”
Methodology
Data is from the December 2025 StackAdapt report titled "The State of Programmatic Advertising 2026." 484 senior marketing professionals from the US, Canada, and the UK were surveyed during October 24-November 12, 2025 by Ascend2. Respondents included brand-side marketers (64%) and agency leaders (36%), all at manager level or above, representing organizations with annual marketing budgets of $5 million USD or more.