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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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October 22, 2025

Since 2023, Media Ad Spend Growth Has Exceeded Agency Holding Company Revenue Growth

Featured In

Ad Agency Trends 2026 Ad agencies face new pressures as AI-powered platforms handle creative execution WPP’s rocky Q4 underscores AI disruption across agencies WPP court filing exposes $9 billion in client spending data, raising new questions about agency trading practices

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Chart Title

Since 2023, Media Ad Spend Growth Has Exceeded Agency Holding Company Revenue Growth

Publication Date

October 22, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Ad Agency Trends 2026 Ad agencies face new pressures as AI-powered platforms handle creative execution WPP’s rocky Q4 underscores AI disruption across agencies WPP court filing exposes $9 billion in client spending data, raising new questions about agency trading practices

Topics

Total Media Ad Spending

Worldwide

Since 2023, Media Ad Spend Growth Has Exceeded Agency Holding Company Revenue Growth | EMARKETER