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November 1, 2025

More Than Half of Social Buyers Will Shop on TikTok This Year

More Than Half of Social Buyers Will Shop on TikTok This Year

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.

Methodology

Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.
More Than Half of Social Buyers Will Shop on TikTok This Year | EMARKETER