Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+EM Advisory

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

December 15, 2025

Reasons UK/US B2B Tech CMOs Are Adapting for GEO* and Zero-Click Search in 2026, Aug 2025

Methodology

Data is from the December 2025 3Thinkrs report titled "How to Win Influence in B2B Tech: A CMO’s Marketing and Communications Playbook for 2026." 400 US/UK B2B tech CMOs were surveyed during August 2025. Respondents were evenly split between venture capital-backed start-ups and billion-dollar companies.

Featured In

B2B tech CMOs say traditional search is already failing them

Sources

Share

Chart Title

Reasons UK/US B2B Tech CMOs Are Adapting for GEO* and Zero-Click Search in 2026, Aug 2025

Publication Date

December 15, 2025

Sources

Featured In

B2B tech CMOs say traditional search is already failing them

Topics

B2B Marketing Search Marketing Artificial Intelligence (AI)United States United Kingdom