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December 15, 2025

Reasons UK/US B2B Tech CMOs Are Adapting for GEO* and Zero-Click Search in 2026, Aug 2025

Reasons UK/US B2B Tech CMOs Are Adapting for GEO* and Zero-Click Search in 2026, Aug 2025

Methodology

Data is from the December 2025 3Thinkrs report titled "How to Win Influence in B2B Tech: A CMO’s Marketing and Communications Playbook for 2026." 400 US/UK B2B tech CMOs were surveyed during August 2025. Respondents were evenly split between venture capital-backed start-ups and billion-dollar companies.

Featured In

B2B tech CMOs say traditional search is already failing them

Sources

3Thinkrs

Chart Title

Reasons UK/US B2B Tech CMOs Are Adapting for GEO* and Zero-Click Search in 2026, Aug 2025

Publication Date

December 15, 2025

Sources

3Thinkrs

Featured In

B2B tech CMOs say traditional search is already failing them
Topics
B2B MarketingSearch MarketingArtificial Intelligence (AI)United StatesUnited Kingdom