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December 8, 2025
Top Media Priorities Among US Digital Media Professionals, Oct 2025
Methodology
Data is from the December 2025 Integral Ad Science and YouGov "The 2026 Industry Pulse Report." 290 US digital media professionals who use programmatic advertising, including 98 advertisers, 78 agencies, 58 publishers and platforms, and 56 ad tech professionals, were surveyed during October 2025.