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December 8, 2025

Top Media Priorities Among US Digital Media Professionals, Oct 2025

Methodology

Data is from the December 2025 Integral Ad Science and YouGov "The 2026 Industry Pulse Report." 290 US digital media professionals who use programmatic advertising, including 98 advertisers, 78 agencies, 58 publishers and platforms, and 56 ad tech professionals, were surveyed during October 2025.

Featured In

Social media still dominates marketers' priority lists

Sources

Integral Ad Science

Share

Chart Title

Top Media Priorities Among US Digital Media Professionals, Oct 2025

Publication Date

December 8, 2025

Sources

Integral Ad Science

Featured In

Social media still dominates marketers' priority lists

Topics

Marketing Tactics United States

Top Media Priorities Among US Digital Media Professionals, Oct 2025 | EMARKETER