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November 25, 2025
Steps US Marketers Say Should Be Taken to Prepare for a Future Where Consumers Delegate Tasks to AI Agents, Oct 2025 (% of respondents)
Note
Respondents were asked, "What steps should the marketing industry take to prepare for a future where consumers delegate tasks to AI agents?"Methodology
Data is from the November 2025 Association of National Advertisers (ANA) and The Harris Poll report titled "Signals from the Stage: What the ANA Masters of Marketing Conference Revealed About the Future of Brands." 151 US marketers were surveyed during October 21-24, 2025. The respondents were a mix of client-side marketers and marketing solutions providers (e.g., agencies, media companies, industry consultants) who attended the 2025 ANA Masters of Marketing Conference in Orlando, Florida. 4 polls comprising 6 questions were conducted via The Harris Poll’s QuestDIY platform. The questions received an average of 96 responses, ranging from 66 to 151.Chart Title
Steps US Marketers Say Should Be Taken to Prepare for a Future Where Consumers Delegate Tasks to AI Agents, Oct 2025 (% of respondents)Publication Date
November 25, 2025