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December 2, 2025
Reduced Use of Traditional Search Is the Top AI Shift Impacting Digital Advertising, (% of marketing professionals worldwide, Sep 2025)
Methodology
Data is from the December 2025 Funnel report titled "The 2026 Marketing Intelligence Report" conducted by Ravn Research. 238 in-house marketers and agency professionals were surveyed worldwide during July-September, 2025. Respondents represented a mix of company sizes, industries, and roles, with 51% at marketing/advertising agencies or consultancies, and 49% at in-house marketing teams. 51% of respondents were based in Europe, 31% in North America, 10% in Australia/Asia, and 8% in other regions. Funnel is a marketing data platform.Chart Title
Reduced Use of Traditional Search Is the Top AI Shift Impacting Digital Advertising, (% of marketing professionals worldwide, Sep 2025)Publication Date
December 2, 2025