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November 1, 2025

Gen Z and Millennial Women Turn to Social Media for Health Information More Often Than Older Generations

Gen Z and Millennial Women Turn to Social Media for Health Information More Often Than Older Generations

Note

Data was provided to EMARKETER by CMI Media.

Methodology

Data is from the November 2025 CMI Media survey titled "Media Vitals." Approximately 3,000 patients and 1,200 caregivers were surveyed during May 9-June 4, 2025. Recruitment aimed to achieve statistical representation across various demographic elements, including age, gender, race, and geographic location.