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December 1, 2025
AI/Machine Learning (ML) Enhancements Prioritized for Next-Gen Marketing Mix Modeling (MMM) by US Marketers, Oct 2025 (% of respondents)
Note
Respondents were asked, “Which AI/ML enhancements would you prioritize for next-gen MMM? (Select top 2.)”Methodology
Data is from the December 2025 EMARKETER and Rakuten report titled “MMM in Affiliate Marketing.” 110 US marketers were surveyed during October 2025. Among those surveyed, all were manager level and above and were from a mix of agencies and B2B and B2C brands.Chart Title
AI/Machine Learning (ML) Enhancements Prioritized for Next-Gen Marketing Mix Modeling (MMM) by US Marketers, Oct 2025 (% of respondents)Publication Date
December 1, 2025