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Read through guides, explore resource hubs, and sample our coverage.

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Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

December 1, 2025

Inputs Most Commonly Excluded From Marketing Mix Modeling (MMM) by US Marketers, Oct 2025 (% of respondents)

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Chart Title

Inputs Most Commonly Excluded From Marketing Mix Modeling (MMM) by US Marketers, Oct 2025 (% of respondents)

Publication Date

December 1, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Retail Marketing Omnichannel Marketing Marketing Measurement Surveys United States