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November 17, 2025
Podcast Hosts Emerge as the Most Trusted Influencers Among Weekly Podcast Consumers, (% of US podcast users, on the type of influencer that matters to them most, Oct 2025)
Methodology
Data is from the November 2025 Cumulus Media and Signal Hill Insights report titled "Podcast Download – Fall 2025 Report." 603 US weekly podcast users ages 18+ were surveyed online by Quantilope during October 8-21, 2025. All respondents spent at least one hour listening to or watching podcasts within the past week. Respondents were not employed in the advertising, digital, market research, marketing, public relations, radio, television, or podcasting industries.Chart Title
Podcast Hosts Emerge as the Most Trusted Influencers Among Weekly Podcast Consumers, (% of US podcast users, on the type of influencer that matters to them most, Oct 2025)Publication Date
November 17, 2025