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October 16, 2025

Smart+'s Share of TikTok Performance Ad Campaigns Has More Than Quadrupled This Year

Smart+'s Share of TikTok Performance Ad Campaigns Has More Than Quadrupled This Year

Methodology

Data is from the October 2025 Tinuiti "Q3 2025 Digital Ads Benchmark Report." Results are based on anonymized performance data from advertising programs with annual digital ad spend under management totaling over $4 billion. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Figures are based on same-client growth.

Featured In

US Social Network Ad Spending Forecast Report H2 2025TikTok advertisers are rapidly shifting to automated campaigns

Sources

Tinuiti

Chart Title

Smart+'s Share of TikTok Performance Ad Campaigns Has More Than Quadrupled This Year

Publication Date

October 16, 2025

Sources

Tinuiti

Featured In

US Social Network Ad Spending Forecast Report H2 2025TikTok advertisers are rapidly shifting to automated campaigns
Topics
Advertising Performance MetricsSocial Media MarketingUnited States