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November 9, 2025
Elements That Would Make Thought Leadership Content More Impactful According to B2B Marketers Worldwide, July 2025
Note
Respondents were asked, "Which of the following would make your thought leadership content more impactful?"Methodology
Data is from the November 2025 Ascend2 report titled "The State of B2B Thought Leadership in 2026" in partnership with TopRank Marketing. 797 senior-level B2B marketers in the US and the UK were surveyed online during July 2025. All respondents were directly involved in marketing strategy, content, or demand generation within their organizations. The sample included a cross-section of industries.Chart Title
Elements That Would Make Thought Leadership Content More Impactful According to B2B Marketers Worldwide, July 2025Publication Date
November 9, 2025