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October 22, 2025

Gen Z Leads in Using AI While Shopping

Gen Z Leads in Using AI While Shopping

Methodology

Data is from the October 2025 PayPal "2025 Holiday Shopping Survey" conducted by Talker Research. 1,000 nationally representative US adults were surveyed online during September 5-9, 2025. Percentages for AI data reflect respondents who have used or considered using AI tools to help with a purchase within the past year. Percentages for buy now, pay later (BNPL) data reflect respondents who have ever used or considered using BNPL to make a purchase.

Featured In

Gen Z shoppers lead all generations in using AI for purchasesRetailers turn to agentic AI to keep shoppers onsiteKlarna enters agentic commerce fray with open standard protocol EMARKETER clients’ top 10 topics of 2025: From AI to YouTube

Sources

PayPal
Talker Research (formerly OnePoll)

Chart Title

Gen Z Leads in Using AI While Shopping

Publication Date

October 22, 2025

Sources

PayPal
Talker Research (formerly OnePoll)

Featured In

Gen Z shoppers lead all generations in using AI for purchasesRetailers turn to agentic AI to keep shoppers onsiteKlarna enters agentic commerce fray with open standard protocol EMARKETER clients’ top 10 topics of 2025: From AI to YouTube
Topics
Artificial Intelligence (AI)Ecommerce SalesConsumer BehaviorUnited States
Gen Z Leads in Using AI While Shopping | EMARKETER