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October 22, 2025

Gen Z Leads in Using AI While Shopping

Gen Z Leads in Using AI While Shopping

Methodology

Data is from the October 2025 PayPal "2025 Holiday Shopping Survey" conducted by Talker Research. 1,000 nationally representative US adults were surveyed online during September 5-9, 2025. Percentages for AI data reflect respondents who have used or considered using AI tools to help with a purchase within the past year. Percentages for buy now, pay later (BNPL) data reflect respondents who have ever used or considered using BNPL to make a purchase.
Gen Z Leads in Using AI While Shopping | EMARKETER